How much does the average fan know about basketball? The answer is “surprisingly little.” While everyone loves to play armchair shooting coach from the comfort of their couch, the real experts use a Microsoft-powered shot-tracking technology that measures everything from exit velocity, shot angle, and hot spots on the floor with pinpoint accuracy.
That’s why, as an upstart basketball league competing for eyeballs with the NBA, Ice Cube’s BIG3 league partnered with Microsoft to give their organization a no-nonsense way for fans to learn more about the game while simply watching it.
In the BIG3 spirit of “changing the game,” we wanted to remind our audience who the real shot experts are in a way that commands their attention.
And through our detailed studies, we’ve found that when Ice Cube yells at you — you listen.
Agency: CMD (2022)